1Fixed the broken URL structure

We edited the Liquid theme code directly to remove the Norwegian locale prefix and clean up URL structures across the site. This made pages significantly easier for Google to crawl, understand, and index correctly.

2Resolved all internal redirect issues and broken links

We audited and resolved all 1,400+ internal 301 redirect issues by updating and correcting anchor texts throughout the site. Every broken link was identified and repaired, giving the site a clean technical foundation.

3Removed blog content adding bloat and redirected cleanly

We audited Sunday Bedding’s entire blog library and identified the posts that were adding bloat without contributing to rankings or user value. These were taken down systematically and redirected cleanly to the most relevant collection or category pages. This preserved any existing link equity while eliminating the dead weight that was diluting the site’s authority.

4Optimised the homepage and collection pages

The homepage and collection pages are the most commercially important pages on any e-commerce site. We optimised both with natural keyword integration, LSI keywords, FAQ sections, and other on-page elements that signal to Google that these pages deserve to rank for high-intent commercial searches.

5Implemented all missing schema types

We built and deployed organisation schema, product schema, and review schema across the site, allowing Google to properly understand Sunday Bedding’s brand, products, and customer trust signals.

6Fully optimised both Google My Business profiles

We optimised both GMB profiles from the ground up, published blog content directly on GMB, and ensured both profiles were fully built out to drive local store traffic and discovery.

7Built new collection pages targeting size-specific keywords

By analysing Google Ads data and mapping it to organic SEO opportunities, we identified clear gaps in the site’s collection page structure. We recommended and helped build dedicated pages targeting king, queen, and other size-specific bedsheet keywords, directly aligned with what customers were already searching and buying.

8Created high-quality, purposefully researched content

We worked with Clara to research and produce skyscraper content built around what Singapore buyers actually needed to know. Articles like “Which Bedsheet Material Is Right for You” and “25 Housewarming Gifts In Singapore New Homeowners Actually Use” were crafted using the E-E-A-T framework demonstrating real experience, expertise, authoritativeness, and trustworthiness on every page.

The goal was simple: make each piece the most genuinely useful resource on that topic in Singapore. Strong organic traffic followed, with the housewarming gifts article alone generating 854 clicks.