How We Grew This E-Commerce Store’s Organic Revenue by 61% in 3 Months
Floristique was stuck with a big-name agency that wasn’t delivering. We changed that with strategy, technical fixes, and content that actually ranks.
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Floristique is a Singapore-based online florist offering same-day flower delivery, birthday bouquets, anniversary bouquets, and much more. Like many growing e-commerce businesses, they had already invested in SEO for years, working with a large, well-known agency with a global presence and over a decade in the industry.
But size didn’t translate to results. For close to a year, organic traffic from SEO had plateaued and then started declining. Revenue was dropping as well. Despite the high retainer fees and the agency’s reputation, nothing was changing.
The founders first reached out to us in July 2025. After months of deliberation, they officially came on board in January 2026. Three months later, the results spoke for themselves.
SEO Challenges Hindering Floristique’s Growth
1. Low-quality content dragging down website quality
Floristique had over 80 blog posts that were outdated and sounded AI-generated. Almost none of them were ranking, and Google wasn’t prioritising them because they offered no real value to users.
2. Missing critical schema markup
The site had no product schema, FAQ schema, organisation schema, or local schema. All of these are essential for an e-commerce florist competing in local and product-focused searches.
3. Massive redirect and broken backlink issues
Over 7,301 redirects with chains and loops were slowing the site down and confusing Google’s crawlers. On top of that, there were 5,000 internal redirect issues and over 200 broken links in the backend.
4. Poor internal linking and navigation
There was virtually no internal linking strategy in place, and the site’s menu and footer weren’t organised in a way that guided users or Google to the most important pages.
5. Not ranking for high-intent commercial keywords
Floristique wasn’t ranking for keywords like “flower delivery Singapore”, “same-day flower delivery Singapore” and “Valentine’s Day flowers” at the top few spots on Google Page 1. These were high purchase intent keywords that could bring them sales, but only if they dominated the top spots.
What We Did
1Deleted the dead weight
Rather than trying to salvage the underperforming blog posts, we deleted over 30 blog posts entirely. We then redirected those URLs to relevant category and product pages to preserve any link equity and user intent. It may look like a counterintuitive move, but freeing up crawl budget and concentrating Google’s attention on high quality pages that could actually rank made a real difference.
2Implemented all missing schema types
We built and deployed all schema markups properly. This included product schema, FAQ schema, organisation schema, and local schema across the site. This allowed Google to properly understand Floristique’s site structure, product inventory, and local business information.
3Cleaned up every redirect and broken link
We manually audited all redirect chains using Screaming Frog, consolidated and removed redirect loops, fixed all 5,000 internal redirect issues, and repaired every broken link. This improved crawl efficiency and removed friction for both Google and users.
4Rebuilt internal linking and navigation
We restructured the internal linking architecture to guide users and Google towards high-priority pages. We also reorganised the menu and footer during a theme migration to give the site a clean, logical structure.
5Created and optimised collection pages for high-intent keywords
We built dedicated collection pages targeting seasonal and commercial keywords, planned three to four weeks in advance of peak demand periods. Every page was optimised across titles, meta descriptions, and internal links.
6Created high-quality, occasion-led content targeting high-intent keywords
Beyond collection pages, we researched and wrote well-crafted, time-bound skyscraper content around occasions where people are actively searching for flowers and gifts. This included articles targeting keywords like “Valentine’s day gifts Singapore,” “anniversary gifts for her Singapore,” and many more.
For each piece, we researched what gifts were actually trending and selling in Singapore that year, ensuring the content was genuinely useful and current. Not recycled ideas from three years ago. The goal was simple: make each article one of the most helpful and comprehensive resources on that topic in Singapore. Many of these articles reached Google Page 1, strengthening the overall authority of Floristique’s website and pulling in organic traffic that collection pages alone couldn’t capture.
The Results
Three-month comparison: 18 Jan 2026 – 17 Apr 2026 vs 19 Oct 2025 – 16 Jan 2026
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Sessions | 41,073 | 71,549 | +74.2% |
| Organic Revenue | S$233,793 | S$377,386 | +61.42% |
| Organic Purchases | 2,589 | 3,937 | +52% |
| GSC Clicks | 32,800 | 55,200 | +67.98% |
| GSC Impressions | 3.29M | 3.78M | +15.20% |
| Average CTR | 1.0% | 1.5% | +50% |
Organic Revenue Growth
Google Search Console Performance
Keyword Rankings Growth
Total ranking keywords more than doubled from 1,964 to 4,259. Top 3 positions nearly doubled from 309 to 591.
SEMrush Keyword Trend
Bonus: ChatGPT Referral Traffic
Floristique also saw a 128.46% increase in sessions and 232.72% increase in revenue from ChatGPT referral traffic, an emerging channel most e-commerce brands aren’t tracking yet. Our content strategy positioned Floristique to capture traffic from AI-powered search as well.
In three months, Floristique generated an additional S$143,593 in organic revenue, without spending a single dollar on Google ads. The brand keyword “floristique” alone jumped from 1,667 clicks to 6,486. “Flower delivery Singapore” grew from 1,158 to 2,049 clicks. Seasonal keywords that weren’t ranking at all moved into top three positions.
Want Results Like This For Your E-Commerce Brand?
Every e-commerce store has untapped organic revenue. The difficult part is identifying what is standing in your way quickly, cleverly, and accurately.
Book a detailed SEO audit for your e-commerce business here. We will analyse your website and what your competitors are doing that you aren’t, so that you understand exactly what it will take for you to dominate your market.
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