Get a Custom Strategy, High-Impact SEO Content & Results Without Overpriced Retainers

Are you searching for a skilled SEO content strategist who can not only plan your content but actually get it ranking on Google Page 1?

You are in the right place.

My name is Senthil, and I have helped businesses across industries generate over $1 million in revenue through organic search: by crafting content strategies that drive visibility, leads and sales.

In this article, I will walk you through:

• What an SEO content strategist really does
• How a SEO content strategist is different from a writer or SEO agency
• Why hiring the right content strategist matters
• How I ranked for the ultra-competitive term “SEO Agency Singapore”
• How to choose the right SEO content strategist for your business
• And my process as an SEO content strategist

Whether you are a founder, marketer, or business owner, if you are tired of generic and redundant content that doesn’t move the needle, this guide will show you what to look for and how I can help.

What Does an SEO Content Strategist Do?

An SEO content strategist is the brain behind every high-performing SEO campaign.

Unlike writers who simply create articles or agencies that outsource to junior staff, an SEO content strategist takes a 360 degree view of your content to ensure it ranks, resonates, and drives results.

Here is what a good SEO content strategist is responsible for:

1. Keyword Strategy That Actually Aligns With Business Goals

Not all keywords are worth targeting. A strong strategist identifies:

• High-intent, revenue-generating keywords
• Easy wins to build topical authority
• Competitive terms that are worth the long-term investment

This ensures your content isn’t just ranking, but ranking for the right searches and making you a strong return on investment.

2. Competitor Strengths & Gap Analysis

A strategist identifies:

• What your competitors are ranking for (and what they are missing)
• Content gaps on your own site
• Opportunities to outperform outdated, thin, or AI-generated content

This is the foundation of a content plan that can outrank and outlast others.

3. Content Planning & Structuring

SEO content strategists:

• Decide what content types are needed (guides, listicles, comparison pages, etc.)
• Plan internal links to boost rankings site-wide
• Set title tags, slugs, and on-page structure

Every article or page is built to satisfy Google’s algorithm and your website visitors.

4. Differentiation Strategy

Your content shouldn’t just repeat what is already out there. A strong strategist helps:

• Find unique angles to approach each topic
• Add expert insights, visuals, and E-E-A-T signals
• Ensure long-term rank stability and link-worthiness

The more well differentiated your content is, the longer the duration your content will perform well for Google searches in your niche. 

5. Tracking & Iteration

A strategist monitors how your content performs and knows when to:

• Update declining pages
• Consolidate overlapping content
• Add internal links or backlinks to boost visibility

In short: an SEO content strategist doesn’t just plan content: they architect your entire SEO game plan to help you rank on Google Page 1 for the right keywords.

SEO Content Strategist vs SEO Content Writer and SEO Agency

If you are hiring someone for SEO content strategy or SEO content, it is crucial to know who does what and what you actually need.

Here is how these three roles compare:

SEO Content Writer

What they do:

• Write blog articles or landing pages using keywords
• Follow a brief (usually created by someone else)
• Focus mostly on the writing, not strategy

Limitations:

• May not be experienced in the nuances and tactics you can use in your SEO content to outrank your competitors.
• You may get content that is engaging but struggles to rank on Google. 

SEO Agency

What they do:

• Offer “end-to-end SEO” packages.
• Delegate content strategy, writing, backlinks, and reporting across different team members.
• Often tie you into long-term retainers.

Limitations:

• You are paying for bloated packages, junior execution, and reporting that doesn’t help you rank. 
• No single expert is thinking deeply about your content as a strategic asset.
• Content is often generic, undifferentiated and disconnected from your actual business.
• With Ai doubling in power every few months, generic content fails to rank consistently for competitive keywords. 

SEO Content Strategist (What I Do)

What I do differently:

• Create your entire keyword & content roadmap based on ranking difficulty, intent, and ROI.
• Identify exactly what content to create (and why), and how to make it better than what’s already ranking.
• Guide the writing, structure, visuals, and optimization for Page 1 results.
• Ensure every piece of content contributes to your bigger SEO and business goals.
• Need help with execution? I also offer done-for-you SEO content asset creation services

In short:

You get a battle-tested strategist, not a bloated SEO agency or a generic content writer. You get clarity, execution, and results without retainers or fluff.

Why Hiring the Right SEO Content Strategist Matters

Most businesses fail to see real SEO results not because they don’t try, but because they are missing strategy.

They either:

• Rely on generic blog content from freelance writers who don’t understand SEO
• Use AI tools to mass-produce content that sounds decent but lacks substance
• Buy monthly SEO retainers from agencies that churn out content for the sake of it
• Or chase keywords without considering ranking difficulty, search intent, or business value

The result?

Content that doesn’t rank consistently, doesn’t convert, and doesn’t grow your business.

As AI becomes more powerful, pumping out average content has never been easier or more dangerous. The web is flooded with articles that sound the same. Google knows it. Your customers feel it.

This is why strategy matters more than ever.

A great SEO content strategist does what AI can’t:

• Creates clarity on which keywords are worth targeting and which are a waste of time
• Maps your content to your funnel so that it doesn’t just bring traffic, it brings leads and sales
• Shapes each article around your unique story, voice, and selling point
• Crafts content that stands out in a sea of sameness: because it is written to win, not just to exist
• Builds topical authority over time, so your rankings and visibility keep growing
• Optimises each piece for humans and Google, not just algorithms

In a world of AI-generated noise, strategy is your signal. And a skilled SEO content strategist is your biggest competitive advantage.

How I Outranked Big SEO Agencies for “SEO Agency Singapore”

When I decided to rank for the keyword “SEO agency Singapore,” I wasn’t competing against new or small players.

I was going up against established SEO companies with:

• Over a decade of industry experience
• Teams of 50 to 100+ employees
• Massive marketing budgets and high domain authority

But despite all that, I managed to get my boutique SEO business on Page 1 of Google for one of the most competitive, high-intent keywords in the market.

Here is how I did it without a big team, and without spending tens of thousands on ads or PR.

Step 1: Understanding Intent & Spotting Gaps

Before writing a single word, I studied the user intent behind the keyword.

What does someone searching for an SEO agency in Singapore really want?

Most top-ranking articles were lacking. They:

• Contained shallow, generic descriptions of agencies
• Didn’t clearly explain who each agency was for
• Left out pricing, service breakdowns, or comparisons
• Were written more for Google than for real decision-makers

There was no content that truly helped someone make an informed choice.

Step 2: Creating the Best Resource on the Web

So I rolled up my sleeves and got to work. I decided to create the most comprehensive and helpful listicle on the topic. Also known as a piece of skyscraper content.

Here is what I did:

• I contacted nearly 20 SEO agencies in Singapore to gather accurate service details and pricing.
• Spoke directly with agency teams to understand their strengths and positioning.
• Identified what type of client each agency was best suited for.
• Wrote a detailed article titled: “11 Best SEO Agencies In Singapore & Prices They Charge”

This wasn’t some copy-paste compilation. It was rooted in first-hand research, real conversations, and original analysis.

Step 3: Injecting E-E-A-T to Stand Out

To establish trust and demonstrate expertise:

• I included my own commentary and opinions, rather than just aggregating facts
• I designed a comparison infographic to help readers shortlist quickly
• I transparently shared pricing tiers to save readers time
• I broke down strengths and weaknesses of each agency from a buyer’s perspective

These added E-E-A-T layers gave the article usefulness, credibility, and clarity, things AI-generated or generic content simply couldn’t offer.

Step 4: Strengthening Authority with Smart Distribution

Great content needs smart promotion. I took these extra steps to build authority and support rankings:

• Internally linked from other SEO-related blog posts
• Featured on business podcasts to boost E-E-A-T and build backlinks
• Partnered with digital marketing platforms and agencies for link-building outreach
• Used SurferSEO to optimise content layout, adding sections like: “FAQs Around Choosing an SEO Agency in Singapore”
• Improved final SurferSEO score to 78, well beyond the 67 benchmark that indicates optimal quality and relevance according to SurferSEO.

I also implemented schema markup and other on-page optimisation tips for maximum visibility.

The Result of my SEO Content Strategy?

Despite being a one-man SEO consultancy, I got my article to rank on Google Page 1 for “SEO agency Singapore.”

All while competing against agencies with 10x more resources and entire teams of SEO account managers, sales representatives and SEO writers.

And I did it by doing what most SEO agencies don’t:

• Deeper strategy
• Better research
• Higher-quality content
• Smarter link building 

How to Choose the Right SEO Content Strategist

Not all SEO content strategists are created equal.

Some will give you keyword lists and article topics without any prioritisation. Others will suggest you churn out large volumes of content that blends into the noise and never ranks. And many large SEO agencies will pass your project off to junior staff who barely understand your business.

Here is what to look for in a true SEO content strategist:

• Strategic Thinking, Not Just Writing

A real strategist doesn’t just fill up your blog with words. They lead and guide you on what to write, why it matters, and how to win on search.

• Takes Time to Understand Your Business

Every business is unique. So a good strategist doesn’t jump straight into content production. They ask the right questions, study your industry, assess your competition, and understand your goals, before crafting a strategy that fits your unique context.

• Focus on ROI, Not Fluff

High-impact SEO content should drive traffic, generate leads, and deliver long-term value not sit unread on your blog.

• Clear Process, Transparent Communication

You want someone who can walk you through the “what, why, and how” at every step. Not someone who hides behind jargon and vague reports.

If you find someone who checks all these boxes, you are not just getting someone who “claims” to be a SEO strategist, you are gaining a strategic growth partner.

Let me walk you through how I work with clients, so you know what to expect when working with me.

My Process as an SEO Content Strategist

Working with me is simple, strategic, and results-driven. Here is how I help clients go from confused about SEO to ranking on Page 1 for high-impact keywords:

Step 1: Discovery Call

We will start with a 20-minute call to understand your business, goals, challenges, and what you have tried so far. I will ask you questions to assess where you stand and whether I’m the right fit for your SEO needs.

Step 2: Custom SEO Domination Game Plan ($690 one-time)

Based on your goals, I will build you a tailor-made roadmap to rank on Google, without the confusion or guesswork. This isn’t a recycled audit. It is a custom-built strategy based on deep research and years of experience.

Here is what your Game Plan will include:

• Keyword Research & Opportunity Mapping
  • Identify the exact keywords worth ranking for based on search intent, difficulty, and ROI.
    
• Competitor & SERP Gap Analysis
  • Understand what your top-ranking competitors are doing — and where the content gaps are.
    
• Content Strategy & SEO Recommendations
  • Get a clear list of what content to create, optimise, or remove — with title tags, URLs, meta descriptions, and internal linking strategy.
    
• Toxic Backlink Audit & Disavow Suggestions
  • I will identify and flag backlinks that may be hurting your site and guide you through the disavow process if needed.
    
• Personalised Execution Plan
  • I will show you exactly what SEO content assets and backlinks your site needs and what to avoid wasting money on.

By the end of the Game Plan, you will know exactly what to do to dominate Google rankings in your niche whether you execute it with me, your team, or an external partner.

Step 3: Content Asset Creation, Tracking & Adjustments

Once you have your plan, you can choose to engage me to create high-impact SEO content assets. I handle everything from keyword targeting and content writing to visuals, infographics, on-page SEO tweaks, and publication.

As rankings improve, I monitor performance and recommend refinements if needed.

Interested in working together?

Start by filling up my enquiry form here and we will hop on a discovery call soon!