How To Choose A SEO Agency In 7 Steps

Choosing a SEO agency for your business is a critical decision that can make or break your business growth. If you end up choosing the wrong SEO agency, you will have not just lost a large sum of money but also delayed the growth of your business. As such, you need to take a systematic approach for choosing the most suitable SEO agency for your company.

These 7 simple steps (that I have highlighted below) will help you identify the best SEO agencies within the shortest period of time.

Step 1) Learn SEO Fundamentals.

This first step might surprise you but it is crucial before you choose a SEO agency. Because only if you understand SEO fundamentals can you select the best SEO company for your business.

In this short 2 minute video below, I explain how Google chooses content to rank on Google Page 1:

If you didn’t get to watch that, here is a quick summary:

• Google makes money through Pay Per Click advertising also known as Search Engine Marketing (SEM).

• For Google to make more money, Google needs to attract more businesses to advertise on Google.

• Before more businesses will advertise on Google, Google needs more searchers searching for information on Google.

• Hence, Google’s main objective is to maximise the number of people searching on Google to attract more advertisers and maximise its revenue.

• And for Google to do this, it needs to display search (SEO) results that are not just relevant but results that their searchers absolutely love!

This is the fundamental principle behind SEO and how Google chooses content to rank on Google Page 1.

Now that you understand this principle, what are the 5 Steps Of SEO To Rank On Google Page 1?

Check out this 2 minute video clip here:

Alternatively, you can look through my 5 step SEO checklist here to rank on Google Page 1. There you have it!

You have nailed SEO fundamentals in under 5 minutes.

Step 2) Evaluate what is most important to you.

Now that you have a crystal clear understanding of SEO fundamentals, it is time to note down exactly what is important to you. You can start with these 5 questions:

• What is your goal with SEO? Some examples of goals you can have include

  • Increasing targeted traffic to your website by ranking on Google Page 1 for specific keywords.

  • increasing the number of qualified leads for your business.

  • Increasing the revenue of your business by ranking on Google Page 1 for keywords with higher profitability potential.

• Would you like the SEO agency to create outstanding skyscraper content for you? Or do you already have amazing content on your website?

• Would you like the agency to build few high quality backlinks or a larger volume of mediocre quality backlinks to your website?

• Would you like to have a guarantee in terms of keywords ranking on Google Page 1 when you engage the agency’s services?

• What is your monthly budget to pay the SEO company that you are engaging for SEO services?

Step 3) Search for SEO agencies on Google.

If you are looking for an SEO agency, it means that you want to rank on Google Page 1 for keywords that are in line with what you sell. The best person you can trust to help you with this job is likely someone who is ranking on Google Page 1 themselves!

In other words, you want to find a SEO agency that walks their talk. A SEO agency that is ranking on Google Page 1 for competitive keywords themselves.

You can find these top ranking SEO agencies by heading to Google and searching for SEO agencies in your vicinity.

For example, let’s say your business is based in Singapore.

Head to Google and search for terms like “SEO Agency Singapore” or even “Best SEO Agency Singapore”.

Look at the results you get for your search on Google Page 1 like I did when searching for “SEO Agency Singapore” here.

Step 4) Check Their Reviews

Next, check the reviews, testimonials and case studies of SEO agencies that come up in your Google search. Do they have Google reviews or testimonials on their website like this?

Do they have successful SEO client case studies like this one of helping their clients rank on Google Page 1?

What was the approach the agency took to help their clients rank for keywords on Google?

Step 5) Shortlist at least 3 SEO agencies.

Based on the SEO agencies that you found with positive reviews and successful case studies, shortlist 3 SEO agencies that you feel most aligned with.

• Do their websites highlight any of the SEO components that you noted down as important in Step 2?

• Do their prices fit your budget?

Many SEO agencies do not display their prices in public. Hence I compiled the prices of some of the best SEO agencies in Singapore right here.

If you are based out of Singapore, leave price out of the shortlisting process for now. And proceed to the next step.

Step 6) Get on a call.

Get on a call with the SEO companies you shortlisted to find out their latest prices, SEO guarantees they provide and much more.

Instead of letting the SEO agency dictate the entire conversation, why not ask the agency these 11 critical questions instead?

Step 7) Review their answers and choose.

After speaking to all the SEO agencies you shortlisted, you will have a clear idea on which SEO agency to engage for your business.

Choose the one that:

• You align most with.

• Can produce the best SEO results for your business.

• Fits your monthly budget.

Do note that if you are in more competitive industries, you need to engage top notch SEO agencies that charge a premium to help you rank on Google Page 1.

I hope these 7 steps help you choose the best SEO agency for your business!

If your budget is less than the budget that is required for your selected agency, why not hold off SEO to a later date? Or simply purchase my SEO course for $49 here and learn and apply SEO at your own pace?

Best wishes to you regardless of your decision!