How To Create Outstanding Skyscraper Content With A Robust Article Structure
Why You Need Outstanding Skyscraper Content To Rank On Google?
Average content does not rank on Google anymore. Because everyone and anyone can create average content around your niche topic.
Which is why, to rank on Google today, you need outstanding skyscraper content that searchers love to read. Only then will Google reward you with better rankings.
Outstanding content will be your “secret” strategy to outrank your competition.
Outstanding content is also known as Skyscraper content in the SEO world today. And for the purpose of this article, I am calling it outstanding skyscraper content.
Below are additional resources for you to create amazing Skyscraper content from top SEO blogs around the world:
Additional Resources Around Skyscraper Content
Semrush Blog
Neil Patel Blog
Ahrefs Blog
Linkbuilder Io
OOm Singapore
What You Need Before You Can Create Outstanding Skyscraper Content
Before you can create amazing content, you need a robust article structure. A well thought out article structure for each article you want to write and rank on Google is crucial to win in the SEO game.
Here is an article structure I recently created for an article I am writing on SEO agencies in Singapore.
You can read the full blog article titled “10 SEO Agencies in Singapore & Prices They Charge” here. This blog post is an example of a piece of Skyscraper content itself!
I am sharing this article structure and article for you to take inspiration from it and not follow it exactly. Because your article structure will depend on your article topic.
But how robust does your content or article structure need to be?
It solely depends on how good the content of your competitors is for that same keyword you want to rank for!
In other words, your content has to be better than your competition. But how can you do that?
5 Ways You Can Make Your Content Better Than Others
1. Provide information your readers want that your competitors aren't providing
Lets say you are writing an article on the 10 Best Resume Writing Service Providers In Singapore.
Readers looking for resume writing services probably have a budget in mind.
Provide them with additional information such as the price range of each resume writing service provider.
It takes you time and effort to do the research, but this piece of information adds value to your reader and saves your readers' time.
What information could your readers want for a particular keyword that your competitors are not providing yet?
Note down these pieces of information inside your article structure google spreadsheet or document.
2. Make your content more readable
Create your article structure in a way that your content will be easy to scroll.
Use Headers, Sub Headers and Bullet Points like I am doing in this email.
Be Concise.
Use simple English & Simplify big words.
Use bullet points where you can.
Use short sentences.
Use more full stops.
Write short paragraphs. (Include a paragraph limit in your article structure for paragraph length)
Bold Key Points.
Increase font size.
If you want to check if your content is readable, I love using the HemingWay App here.
I usually aim for grade 5 readability on the Hemingway App. If you want to be less harsh, Grade 6 or Grade 7 is still readable and good enough in my opinion.
3. Find pictures to go along with your article
The rule of thumb I usually use is 1 picture for every 100 to 150 words. (because I think pictures make my content more engaging)
If you do not want to include as many images as me, you can include 1 picture every 150 to 300 words.
Having relevant and/or captivating pictures makes your content more digestible for the reader.
You can include these pictures to your article structure at this stage itself, or you can include it in your article once it is written out.
4. Find LSI Keywords to improve article structures
LSI (Latent Semantic Indexing) Keywords are related terms to your main keyword that search engines used in the past to understand the content on your webpage better. With advancement in technology, AI and machine learning, search engines can understand what an article is talking about without the use of LSI keywords. But LSI keywords still serve as useful, as they help you come up with more robust article structures.
You can find LSI keywords using autocomplete suggestions on the Google Search Bar
Type in variations of your generic keyword and look for autocomplete suggestions by Google
For example, I typed SEO audit below and I am getting autocomplete suggestions such as "SEO Audit Checklist" and "SEO Audit Template"
The examples below are LSI keywords related to the main keyword "SEO audit"
You can find LSI keywords by checking related searches at the bottom of a Google Search Results Page.
These are related searches for the search term SEO audit.
You can also use SEO tools like AnswerThePublic.
Simply limit your searches to the 3 daily free searches if you don’t want to pay.
5. Check with your customers
Speaking to your target customers (existing customers, potential clients, email leads) is an under rated strategy for creating outstanding article content.
Who better to review if your content or content structure is bad, average, normal, good or outstanding than your customers themselves? You can also ask your customers how your content or content structure can be improved to add more value or make it more engaging for them.
Incorporate their suggestions into your article and you will have an outstanding content piece in no time.
I hope you utilise these 5 ways to create outstanding article structures and amazing content for your readers!
Have your article structure ready and want someone to write your article for you? Check out 5 best blog content writers for every budget here.
Want more ideas to create captivating and valuable SEO content? Check out chapter 3 of this on page SEO guide by backlinko here.
Get More SEO Help
Want to learn SEO step by step so that you can start ranking on Google Page 1? Buy my SEO course for founders at $49 here. And start learning and implementing SEO at your own pace!
Alternatively, if you would like me to work on your SEO instead, you can book a call with me here.
